The RB Fight for Access Fund

We have mobilised?£32 million?as part of our?RB?Fight for Access Fund?to address our collective fight against the spread of Covid-19. Our immediate focus is to address the stress faced by our consumers and communities where we operate, to break the chain of infection.

“Our brands have a critical role to play in promoting hygiene and health in the fight against the current Covid-19 pandemic. I have been witness to heroic efforts across the company to live our Purpose and our Fight.?I am in awe of the ‘can do’ attitude across the RB organization and the relentless pursuit by my colleagues to make the world cleaner and healthier.”

Laxman Narasimhan, RB’s Global CEO

Some of our actions to date

£32 million

The amount mobilised to address our collective fight against the spread of Covid-19

2 million USD

donated by Lysol to CDC in the US to support hygiene education in schools

€250,000

donated in cash and product by Napisan in Italy to support hospital and care centres in Milan

10 million

bars of Dettol soap in India to vulnerable communities

Fight for Access in action

As part of the humanitarian response, 32k pieces of soaps have been distributed to facilitate the hygiene practice of underprivileged kids and families while partnering with different government and private organizations like Bangladesh Scouts and Save Bangladesh.

Helping to prevent the spread of the virus, 14k pcs of soap have been distributed to the incoming passengers through Bangladesh Aviation. To encourage the hygiene practise amongst our retail partners, a massive handwash awareness program has been executed through which another 20k pieces of soaps have been given away to them directly.

Bangladesh have been raising awareness, following India model, to educate and encourage handwashing. Using public information campaigns executed across multiple media platforms involving relevant KOLs. A pool of renowned Health Care Experts, Microbiologist, Ministers, Celebrities have given video bytes on the situation with preventive suggestions. RB has also come up with a integrated campaign named “Hand Washing Challenge” in partnership with Bangladesh Scouts, UNDP and a renowned TV channel named Duronto. So far, the response is excellent and people specially kids are happily participating in the campaign that has reached 8.6 Mln people in just 7 days.

“Thanks to Dettol Harpic Porichchonno Bangladesh and Reckitt Benckiser for this kind gesture, this is exactly what we expect form a responsible organization like Reckitt to do. From today our relationship is even stronger”. Current president of Bangladesh Scouts and Senior Secretary, SDG to PM, MR Abul Kalam Azad?

As a?company?which exists to?protect, heal and nurture, it was important that?we used our Dettol?brand?to?provide as much help and support?as possible for?the?NHS workers?selflessly?working to?keep the UK safe and healthy?in the face of Covid-19.??

We are proud to be donating Dettol product care packages to 150,000 NHS workers all over the country, starting with those working in certain NHS hospitals in Nottingham, Hull and Chesterfield; where our product was invented, is developed and is distributed from. In addition to the product donation, we have also donated media space to Her Majesty’s government to support its vital public health announcements driving crucial behavioural change and improved germ-prevention awareness, which will also be supported with a dedicated Dettol social media campaign supporting these messages.

Speaking of the initiative, Susan Egstrand,?Regional General Manager?Northern Europe;?UK & Ireland?at Reckitt Benckiser, said;?“We are proud to be providing NHS heroes with extra support at this time and hope our care packages help protect key workers and their loved ones. Dettol was first invented in the UK for midwives over 86 years ago, so we have always played a role in protecting the protectors. After receiving requests for our product from NHS workers who wanted to better protect themselves and their loved ones from germs at home, we felt compelled to act and hope our donation goes a small way to helping them feel safe, appreciated and protected at this time. We want to extend our warmest and heartfelt thanks to all those who are working exceptionally long hours under extremely challenging circumstances to protect the nation. I know everyone at Reckitt Benckiser feels so privileged to work for a company that is playing its part, however small, in this fight.”?

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Press release

In mid-February, hundreds of families with PKU children in Hubei province and across the country called out to Seven Pansy Rare Diseases Alliance, a mutual aid platform for rare disease patients for help. PKU formula was almost exhausted in 100+ families as a result of the great disturbance of PKU product supply and the tightened lockdown during the COIVD-19 outbreak. When PKU formula is used up, consuming normal formula or food will expose these children to high risks of intellectual impairment and developmental delays.

Understanding the urgency and severity of the issue, RB and MJN responded with keen intention to donate PKU products as needed at the fastest speed to save children with PKU in China. In the following two weeks, a transnational team in U.S. and China was voluntarily established, worked tirelessly to map out the strategy, communicate with government and NGOs, and prepare product and importation related documents. The team successfully obtained special import permit from Chinese authorities, and shipped 1008 cans Phenyl-Free 2 from Chicago to China. With our support, 168 children are resuming their normal life to grow during this difficult time.

Press release

In the wake of the Coronavirus pandemic, UNAIDS and RB are joining forces to help protect people living with HIV across Africa.

In the wake of the Coronavirus pandemic, UNAIDS and RB are joining forces to help protect people living with HIV across Africa.
Working through the UNAIDS network, the partnership hopes to reach approximately 220,000 individuals across Africa with a Hygiene pack that contains a three-month supply of Dettol soap and JIK bleach and will be distributed in 22 ESA and neighboring countries through UNAIDS Country Offices and networks of people living with HIV. The market value of these products is around R 42 million.

In our relentless pursuit for a cleaner and healthier world, at RB Mexico we support preventive actions to flatten the Covid-19 transmission curve. We have provided with hygiene supplies -20,000 units of Lysol gel sanitizer - to one of the most vulnerable populations in Mexico: immigrants located in migratory stations of North border, which have many hygiene and medical care challenges.

In addition and looking to boost our efforts, we donated 94,656 units of Lysol gel sanitizer for health care professionals and teachers dedicated to train general population in sanitary measures and in partnership with the UNAM we developed and distributed educational posters –physical and digital- on respiratory infections, sanitary and home recommendations, that have reached health professionals, hospitals for Covid-19, students, government and the general population.

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