Global Category Director, Dettol and Veet

Becky Verano-Luri, Global Category Director, Dettol and Veet,?has worked for RB since 2006. Here she talks about the importance of responsibility, focusing on the bigger picture and the need to tackle the dramatic rise of sexually transmitted infections (STIs) in Spain – in her previous role she was regional director Iberia for Health, based in Barcelona.

I learn more from a day on the road with one of our reps?than I do from weeks sitting in the office,?so?in 2019 I will be?trying?to spend a day a month?out with reps or customers.?It's so important that as a management team we?see what it's like for?ourselves?and?get input from the?people on the ground.???

I would say my role is to lead and inspire. I'm very open and informal?– that's critical to get the best out of teams. I'm?clear?that?I'm a mum of three girls first and a manager second. As a leader,?my job is to instil confidence, create a vision and really?push for brave and bold decisions?– and?in the field of health, we need to?ensure?they're?right for the longer term.??

As a manager and a?mum,?I feel a deep responsibility to improve?awareness of?sexual health. Condom usage is falling dramatically in Spain, largely due to lack of knowledge and because people don't fear contracting AIDS?as?they once did.?One-in-four 18-year-olds?leave school with a sexually transmitted infection (STI) – in fact,?some?STIs are up by 400?per cent. That scares the hell out of me.?As leader in the market we have an obligation to do something about it?–?and we might have to shake a few cages, especially in a Catholic country?like?Spain. Our main brand is Durex?and?we have a massive market share.?Our focus is to grow the market by driving awareness of STIs?by?talking?about condoms and?educating?on how best to use?them.?We've?been?working with the?Spanish?government?to tackle this?issue?and encouraging supermarkets to be more open so?that?condoms and lubricants are no longer taboo with customers. This requires a huge amount of?effort?and resources. We need to be consistent?with our focus and messaging?– it will take years to change mindsets.?

I'm?determined?to show people how our business can make a difference.?Our campaign with Durex?will impact?on?consumers' lives?in a positive way?–?so when we?talk about 'company values' it's not about selling more?products,?but about working for a company that's doing something for the common good.?

Values are?especially?important to?our?younger employees?– you see their eyes light up when we talk about responsibility and what we can?achieve. Ultimately, we are a company selling chemicals and medicines, but as?a?market?leader we can be so much more?by?helping?people?to be?healthier and?to?live better.?

I think ownership is inherent in everyone's role at RB. It's an extremely lean organisation?and?we demand a lot?from employees.?They?need to take ownership from the start.?This freedom is one of the reasons I?value?working at RB?–?I've never?experienced?it?with?any other?company.?